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You can't build a successful business
without good people. We have set our foundation on
that principle.
Account management most often refers to the difficult
and painful process of bringing together a group of diverse communications
specialists, and building plans around new or pre-defined brands
and concepts. In order to accomplish this difficult task, each
division of WilbanksElam and account
teams or project groups are created based on the task and expertise
required. We utilize people from marketing, account services, creative,
media, public relations, advertising, market research, database
marketing and Web services on most accounts. The goal is to provide
high-level strategic thinking to the client advertiser on a case-by-case
basis.
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